Pet Bar® for events: the Pet Pwr x Farmina experience at Fuorisalone
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During Milan Design Week and Fuorisalone, Pet Pwr created a special Pet Bar® for Farmina, transforming the event into a pet-friendly experience dedicated to animal lovers.
For the occasion, the Pet Bar® was completely drenched in Farmina blue, creating a coordinated setup designed to welcome dogs, cats, and pet lovers during two intense event days.
The activation was organized together with Bloggers in Trip Agency, which managed the organization and community engagement.
A blue Pet Bar® during Fuorisalone
During Fuorisalone, Pet Pwr's Pet Bar® became a true pet-friendly experience corner, where visitors could stop with their animals and enjoy a special moment dedicated to the pet world.
Inside the Pet Bar® space:
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dogs could enjoy Pet Cups, mousse cups dedicated to canine palates
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visitors could discover the Pet Bar® experience
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the brand could create an engaging and highly shareable moment
Pet Cups are one of the iconic elements of Pet Pwr's Pet Bar®: snacks specially designed for dogs, made with selected and safe ingredients for animals.
The star of the event: Greg the cat
Dogs were not the only protagonists during the event.
The real star of the two days was Greg, a beautiful British Shorthair, who charmed everyone present, becoming one of the most photographed animals at the event.
His presence made the Pet Bar® experience even more special, demonstrating how this format can become a meeting place for the entire community of pet lovers.
The Pet Bar® as an experience for brands and events
More and more brands are choosing to include pet-friendly experiences within their events.
Pet Pwr's Pet Bar® was created precisely with this objective: to create a meeting point between people, animals, and brands through a fun, memorable, and highly shareable experience.
Events like Fuorisalone demonstrate how powerful it is to bring a Pet Bar® into urban and lifestyle contexts, creating community moments among pet lovers.
Discover the Pet Bar®
Do you want to bring the Pet Bar® to your event or brand activation?
👉 Find out how Pet Pwr's Pet Bar® works.
Pet Bar® is the dog bar format created by Pet Pwr.
This event is a real example of Pet Bar® activation, the same format also present at Milan Design Week