HEY!
About us
We are Anna Crippa and Martina Cavallo, co-founders of Pet Pwr Srls.
We began our professional journey together in 2016 in Barcelona, Spain. Always attentive to what is happening around us, we strive to offer new and surprising experiences that leave a lasting impression.
We built our know-how in customer experience, design, and communication, gaining experience within large companies that have set standards in these sectors.
After a previous entrepreneurial venture in the events world (which concluded with the sale of the business to third parties), we chose to create Pet Pwr, with the aim of celebrating the love for animals from our unique perspective.
Today we live in Milan with Tesla, our muse: a mixed-breed dog with bat ears, adopted from Sicily through the Randagi del Sud Association in August 2020.
Her arrival positively revolutionized our lives.
The name
It's written Pet Pwr.
It's read Pet Power.
"Girl Power", often written "GRL PWR", is a slogan that celebrates women's empowerment, independence, and strength, a message that we have always felt was ours.
In the 90s, it became iconic thanks to the Spice Girls, with a true anthem to friendship and solidarity:
"If you wanna be my lover, you gotta get with my friends"
Observing contemporary society and experiencing our life as a couple with a dog, we wanted to reinterpret that message in a pet-friendly way:
If you want to be my friend, you have to get along with my pet!
Pet Pwr has thus become a new anthem for the inclusion of our four-legged friends in daily and social life, a space where pets and pet parents are not guests, but protagonists.
Philosophy
Pet Pwr aims to merge the pet world with lifestyle, creating a hybrid product that appeals to both animals and their humans.
The common thread of our project is a focus on Made in Italy and sustainability.
We have chosen vegetable waxes for our candles, predominantly recyclable materials, and tote bags recognized for their ethical and environmental value. This is a direction we will continue to consistently pursue in the future.
Pet Pwr's flagship offering is the exclusive Pet Bar®: a unique experience dedicated to our four-legged friends and, at the same time, an innovative tool for companies wishing to include pets in their events.
To make this possible, we collaborated with veterinary nutritionists to offer a delicious yet balanced and nutritionally safe treat.
Let the pet revolution begin.